Bees are particularly efficient pollinators of natural plants and crops, which helps the reproduction of plants and improves the amount and the quality of the harvest. Fruit trees and berry bushes, in particular, as well as wild berries benefit from pollination, which indirectly also affects the animals and birds that use them for nourishment. The value of the bees’ pollination work in Finland has been estimated to be €60 million, which is multifold as compared to the value of the honey harvest (Lehtonen, T. 2012. The Economic Value of Bee Pollination in Crop and Wild Berry Harvests. University of Helsinki). Beekeeping promotes the diversity and well-being of Finnish nature. When using Finnish honey you are also supporting the pollination work of Finnish bees! Nature Loves Finnish Floral Honey!

DID YOU KNOW: A bee knows how to navigate to its hive from no further than five kilometres. In other words, the distance from the beehive to a source of nectar can be no longer than that. It is preferable that there are flowers at a distance less than three kilometres from the hive. When visiting the flowers, the bees not only gather nourishment but they also pollinate plants. As a result of this efficient pollination, the number of fruit, berries and seeds increases and they grow in size. Fruit and berries become juicier and bigger and they, furthermore, ripen faster and more evenly than without the help of bees. Placing the beehives favourably provides both lots of honey as well as more fruit and berries than normal: bee pollination increases the berry and fruit harvest by as much as one quarter.



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